Alternative Flooring is a brand that dares to be different. Celebrated for its creativity and individuality, it offers a refreshing take on carpets and rugs by blending traditional craftsmanship with modern design flair. Their collections are anything but ordinary, featuring bold patterns, playful textures, and vibrant colours that make a statement in any interior. From striking stripes and geometric prints to collaborations with leading British designers, Alternative Flooring brings personality and style to every floor.
At the heart of the brand is a deep respect for natural materials and ethical sourcing. Their products include beautifully textured carpets made from sustainable fibres such as wool, sisal, coir, and seagrass—each chosen for its durability, tactile appeal, and eco-conscious qualities. Whether it’s a hard-wearing sisal for a hallway, or a soft wool loop pile for a cosy living room, Alternative Flooring offers a wide range of options for those who care about both design and substance.
Designed and made with care, Alternative Flooring is ideal for customers looking to express their individuality through interior design. It’s a brand that champions quality, innovation, and British style—making it a favourite among homeowners, interior designers, and anyone seeking flooring with character.
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