Unnatural Flooring is a UK-based specialist offering innovative, low-maintenance flooring that combines the natural look and feel of materials like sisal, wool, jute and seagrass but with the durability and practicality of synthetic fibres. Since 2005, the brand has focused on “problem-solving” products that bring style and resilience to demanding spaces in modern homes.
Their flooring is made from tough, easy-clean materials such as woven vinyl, polypropylene, and polyamide providing stain resistance, slip resistance, and even UV stability. This makes Unnatural Flooring a standout choice for busy households, offering a cleanable alternative that withstands high-traffic areas, pets, spills, and even outdoor use. With a wide selection of aesthetics from sisal-look weaves and flat-woven textures to soft carpet effects, Unnatural Flooring delivers the appeal of natural textures without the typical maintenance.
They also offer a tailored rug service which allows homeowners to order made-to-measure pieces bound in custom colours and finishes, ideal for creating bespoke stair runners or statement floor accents in kitchens and hallways.
Perfect for residential customers seeking stylish flooring that’s practical for everyday life, Unnatural Flooring offers the ideal balance of design, durability, and clever innovation. Want a feature floor that looks natural but cleans up like vinyl? This brand ticks all the boxes.
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